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#1625: Apple's "Far Out" event, the future of FileMaker, free NMUG membership, Quick Note and tags in Notes, Plex suffers data breach.
#APPLE MACBOOK PRO 2011 NETWORK COMMUNICATION SOFTWARE#
#1626: AirTag replacement battery gotcha, Kindle Kids software flaws, iOS 12.5.6 security fix.I'd like it if you chose to follow me on Twitter so I can let you know when these items are published here first on Computerworld. Got a story? Drop me a line via Twitter or in comments below and let me know. And this will open even more possibilities for Apple's post-PC computing vision. With MacBook Air sales already dwarfing those of competitors in the ultranotebook sector, it should be no surprise if we later see the introduction of iCloud services driving the advantage even further forward. That's not how Apple rolls, the firm simply invites customers to share the next experience. Other firms act like lovesick suitors, earnestly attempting to woo their audiences with products they hope will match their focus group and survey discovered needs. That's a big difference when you consider it. Once hooked on what that person's up to, many just can't wait to see what the firm's secretive r&d inner sanctum comes up with next. Its legendary focus on research, development and innovation makes it the consumer electronics equivalent of the archetypal self-sufficient and self-realized person. Like any great relationship, Apple's communication with consumers depends both on consent and keeping it interesting. And it's not that the groups are competing, they are sharing and coming up with these incredible products that people really want." "And I think Steve said it great when he said, " If the Mac company were a separate company, and the iPad company were a separate company, what would the Mac company build to compete with the iPad? And I think the answer is the MacBook Air." And I think that's a phenomenal insight, and I think a great way to look at it. And so just the part of the way we run the company. It could start on the phone, and then flow forward, it could start on the iPad and flow, and so on and so forth. And it's not always in the same direction either. ".There are tons of examples throughout all of our products, where something started on one and went to a different one. And so the MacBook Air incorporated that, and that's just one simple example. And so one of the key learnings from the iPad was that people love instant on, they really love that. And so if one has a great idea, there's not a "not invented here" in the other group. They like each other, talk to each other, they're of the same DNA, they want to build the best products in the world. "I think.part of the magic of Apple is that there's not high walls between these product groups. With Apple consuming gianormous piles of essential components including screens, body parts, memory, flash storage and more, it wields huge influence across the industry.Īpple COO Tim Cook had a lot to say about Cupertino's magic sauce earlier this year in January, when he said: More recent rumors have claimed Apple intends fielding its MacBook Air line-up across its pro portables in future, too - perhaps even offering a 15-inch model, and that's even before you begin to think about the iPad Pro.
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" The growth in Mac portable sales was driven by strong sales of MacBook Pro, as well as MacBook Air," said Apple CFO, Peter Oppenheimer last month.
MacBook Airs compete with the entry-level Core i5 MacBook Pro. It gets even more interesting when you consider recent Macworld tests which showed that when it comes to performance the new 13-in.
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In its most recent upgrade Apple increased the RAM on three of the four Air models from 2GB to 4GB, and exchanged the older Intel Core 2 Duo processors for faster Sandy Bridge-based processors. It is also now known that Apple put heavy pressure on Intel to deliver chips with low power requirements. The move to use flash memory and to abandon the optical drive has given the 'Air's a fantastic battery life.
Battery life and performance are two key elements to Apple's success in this sector.